Covermax Color Campaign
On May 6th 2021 (Thursday) ALAF Limited the leading Building Solution provider for over 60 years, has launched Covermax Color Campaign with a tagline "COVERMAX Ni zaidi ya paa ni bati lenye rangi inayodumu, Ukiweka Umeweka".
The Launch Event took place at ALAF Limited premises located at Julius Nyerere Road Near Mfugale Fly over. The Covermax Color Campaign embodies a call to action to Tanzanians embarking on Construction projects to use the best available Colour roofing sheets from ALAF.
The campaign objectives are to raise awareness to Tanzanians that;
- A house is a reflection to who we are and the success we have achieved; hence it is important to be well informed before making the decision when purchasing for Colour roofing sheets.
- Roofing sheets differ in terms of quality, beauty and durability, so choosing to roof with Covermax is the best decision for them because it is color that lasts.
- ALAF Limited provides Color roofing sheets with unmatched world class color coating technology made suitable to manage harsh African weather conditions.
Covermax Campaign was launched by the Chairman of Confederation of Tanzania Industries, Mr. Leodigar Tenga who was the guest of honour.
The colour campaign will run for a period of 7 months starting from May to December of 2021, this campaign will be covered on Media such as Radio, TV and print with a wide range of activities and promotions that have been planned specifically for our distribution channel.